OUR STORY

INDEPENDENT WOMEN'S CLOTHING BRAND, ROOTED IN THE HEART OF LONDON.

OUR STORY

Welcome to Gini London, an independent women’s fashion brand based in the heart of the city. What began as a modest bohemian market stall in Camden and Spitalfields has since blossomed into a renowned European label, admired by style enthusiasts across the globe.

Our London-based design team consistently refreshes our collections with the modern Gini woman in mind. Drawing inspiration from contemporary design and infusing it with our signature prints, we ensure each piece remains on the cutting edge while honouring the brand’s timeless essence. At Gini London, our ethos is simple: to empower you with bold, statement pieces that make you look sensational, feel confident, and ready to and ready to take on whatever comes your way.

We design with elegance, sophistication, and versatility in mind, allowing you to effortlessly transition from a laid-back, casual look to an elevated evening ensemble perfect for cocktails in the city. Our commitment is to offer styles that flatter every shape, from figure-enhancing body-con dresses to graceful midi A-lines. Whether you seek polished work-wear for the office, captivating evening dresses, playful summer frocks for sun-soaked days, or a statement piece for a day at the races, our collection is curated to meet every occasion with style and flair.