About us

Elegant. Versatile. Dazzling

Welcome to Gini London, an independent women's clothing brand based in London.
Originating from a small bohemian market stall in Camden and Spitalfields, Gini has flourished into a European brand recognised by top fashionistas.

Our London based design team continually update our collections with the Gini gal in mind. Using the latest trend-led prints and taking inspiration from the catwalks, we are on point while staying true to the brand's DNA. Gini London is all about prints and making you look good, feel sassy and ready to take on the world!

We keep our designs elegant, chic and versatile so that you can dress down a boho dress with boots or glam up for an evening in town sipping on cocktails.
We are passionate about providing styles suitable for all shapes, whether it be a sexy bodycon or a midi A-line dress, whatever makes you feel great!
From gorgeous tops you can wear in the office, to head-turning evening dresses, flirty summer dresses suitable for drinks in the sun or a day at the races, we have it all covered. Shop now.